Though incredibly simple and straight forward, Candy Crush is one of the most addictive games ever to be invented. The best Candy Crush Blog estimates the app to be worth billions, even after the Wall Street debut experienced by the company behind it.
It is estimated to make around 800,000 US dollars every day just from its in app purchase schemes that push players past high levels. King Digital Entertainment, the app developer, was reported to have made a net worth of 568 million US dollars in 2013 alone.
The main reason why this game is so addictive is that at first, winning is so easy which results in a sense of satisfaction. This causes the release of dopa-mine, an addiction enforcing catalyst that keeps us playing it over and over again. This leads to addiction. As the game progresses, it gets harder. This gives an even stronger sense of satisfaction as one wins a round and hence more intermittent release of dopa-mine in the human brain.
Despite what many may think, including the claims of the app developers, this game relies entirely on luck depending on the randomness of the given candy colors rather than individual swiping skills. This implies that the reward schedules become unpredictable. As a result, we lose more than we win. This ends up enticing people to play more rather than discouraging them as opposed to having people win easily. This is an effective mental strategy used in gambling slot machines.
Another important feature within the game that affects how we respond is the limit to the time we play. You are put on a time out after every 5 losses. This puts you in a position where you can never get satisfied of playing it. This actually makes the game more rewarding once you are permitted back in. This is also how candy crush makes money, by letting you buy back in if you are willing to pay for some extra lives.
This technique is referred to as the hedonistic adaptation. When you take two groups and deprive one of a certain food for a week and provide plenty for the other group, the deprived group will appreciate the food more the following week if treated with it. This is as opposed to the group provided with the food in plenty who will find it less pleasing.
The final reason as to why the game is so addictive is that it uses candy. Food is often used to in gambling games in order to trigger the pleasurable sensations we derive from savoring it. It is no wonder food is used in some gambling machines such as the famous fruit machine. The King company knows this positive association that help make it relaxing and fun.
Although this game has been known to keep people disturbingly preoccupied because of its engaging qualities, it is completely harmless. You have the complete freedom not to pay anything in the game and to stop playing completely at your own will.
It is estimated to make around 800,000 US dollars every day just from its in app purchase schemes that push players past high levels. King Digital Entertainment, the app developer, was reported to have made a net worth of 568 million US dollars in 2013 alone.
The main reason why this game is so addictive is that at first, winning is so easy which results in a sense of satisfaction. This causes the release of dopa-mine, an addiction enforcing catalyst that keeps us playing it over and over again. This leads to addiction. As the game progresses, it gets harder. This gives an even stronger sense of satisfaction as one wins a round and hence more intermittent release of dopa-mine in the human brain.
Despite what many may think, including the claims of the app developers, this game relies entirely on luck depending on the randomness of the given candy colors rather than individual swiping skills. This implies that the reward schedules become unpredictable. As a result, we lose more than we win. This ends up enticing people to play more rather than discouraging them as opposed to having people win easily. This is an effective mental strategy used in gambling slot machines.
Another important feature within the game that affects how we respond is the limit to the time we play. You are put on a time out after every 5 losses. This puts you in a position where you can never get satisfied of playing it. This actually makes the game more rewarding once you are permitted back in. This is also how candy crush makes money, by letting you buy back in if you are willing to pay for some extra lives.
This technique is referred to as the hedonistic adaptation. When you take two groups and deprive one of a certain food for a week and provide plenty for the other group, the deprived group will appreciate the food more the following week if treated with it. This is as opposed to the group provided with the food in plenty who will find it less pleasing.
The final reason as to why the game is so addictive is that it uses candy. Food is often used to in gambling games in order to trigger the pleasurable sensations we derive from savoring it. It is no wonder food is used in some gambling machines such as the famous fruit machine. The King company knows this positive association that help make it relaxing and fun.
Although this game has been known to keep people disturbingly preoccupied because of its engaging qualities, it is completely harmless. You have the complete freedom not to pay anything in the game and to stop playing completely at your own will.
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